{"id":13385,"date":"2021-05-27T15:23:09","date_gmt":"2021-05-27T06:23:09","guid":{"rendered":"https:\/\/medialabo.info\/blog\/?p=13385"},"modified":"2021-05-27T15:23:09","modified_gmt":"2021-05-27T06:23:09","slug":"merton%e3%81%a8lazarsfeld-%e5%a4%a7%e8%a1%86%e8%aa%ac%e5%be%97%ef%bc%882014%e5%b9%b411%e6%9c%883%e6%97%a5%ef%bc%9a%e5%86%8d%e9%8c%b2%ef%bc%89","status":"publish","type":"post","link":"https:\/\/itsenior.jp\/?p=13385","title":{"rendered":"Merton\u3068Lazarsfeld : \u5927\u8846\u8aac\u5f97\uff082014\u5e7411\u67083\u65e5\uff1a\u518d\u9332\uff09"},"content":{"rendered":"<div class='avc_visit_counter_front_simple' style=\" width: 100%; max-width: 120px; border: 1px solid 000000; color:000000; background-color:ffffff; border-radius: 7px; margin: 0px auto; padding: 10px;\">Visits:1695  |     <\/div><p>Tarcott Parsons\u3068\u4e26\u3093\u3067\u3001\u69cb\u9020\u6a5f\u80fd\u4e3b\u7fa9\u793e\u4f1a\u5b66\u306e\u5927\u5fa1\u6240\u3068\u3044\u308f\u308c\u305f\u3001Robert Merton\u3002\u5f7c\u306f\u4e00\u6642\u671f\u3001\u30de\u30b9\u30fb\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u7814\u7a76\u306b\u3082\u624b\u3092\u67d3\u3081\u3066\u3044\u305f\u3053\u3068\u304c\u3042\u308b\u3002\u521d\u671f\u306e\u30de\u30b9\u30e1\u30c7\u30a3\u30a2\u52b9\u679c\u8ad6\u306e\u4ee3\u8868\u4f5c\u306e\u4e00\u3064\u300e\u5927\u8846\u8aac\u5f97\u300f(Mass Persuasion)\u306f\u3001Merton\u304c\u4e3b\u5c0e\u3057\u3066\u884c\u3063\u305f\u8abf\u67fb\u7814\u7a76\u3067\u3042\u3063\u305f\u3002\u305d\u306e\u904e\u7a0b\u3067\u306f\u3001Paul Lazarsfeld\u304c\u6df1\u304f\u304b\u304b\u308f\u3063\u3066\u3044\u305f\u3002\u3053\u306e\u9593\u306e\u7d4c\u7def\u3068\u300c\u5927\u8846\u8aac\u5f97\u300d\u7814\u7a76\u306e\u6982\u8981\u3001\u30de\u30b9\u30fb\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u7814\u7a76\u306b\u304a\u3051\u308b\u4f4d\u7f6e\u3065\u3051\u3092\u3001Scannell(2007)\u306a\u3069\u306b\u4f9d\u62e0\u3057\u306a\u304c\u3089\u632f\u308a\u8fd4\u3063\u3066\u307f\u308b\u3053\u3068\u306b\u3057\u305f\u3044\u3002<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u6b21<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/itsenior.jp\/?p=13385\/#%E3%80%8C%E5%A4%A7%E8%A1%86%E8%AA%AC%E5%BE%97%E3%80%8D%E7%A0%94%E7%A9%B6%E3%81%BE%E3%81%A7%E3%81%AE%E7%B5%8C%E7%B7%AF\" >\u300c\u5927\u8846\u8aac\u5f97\u300d\u7814\u7a76\u307e\u3067\u306e\u7d4c\u7def<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/itsenior.jp\/?p=13385\/#Merton_%E3%81%AE%E7%94%9F%E3%81%84%E7%AB%8B%E3%81%A1%E3%81%A8%E7%A4%BE%E4%BC%9A%E5%AD%A6%E7%A0%94%E7%A9%B6\" >Merton \u306e\u751f\u3044\u7acb\u3061\u3068\u793e\u4f1a\u5b66\u7814\u7a76<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/itsenior.jp\/?p=13385\/#Lazarsfeld%E3%81%A8%E3%81%AE%E5%87%BA%E4%BC%9A%E3%81%84\" >Lazarsfeld\u3068\u306e\u51fa\u4f1a\u3044<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/itsenior.jp\/?p=13385\/#%E3%82%B1%E3%82%A4%E3%83%88%E3%83%BB%E3%82%B9%E3%83%9F%E3%82%B9%E3%81%A8%E3%83%9E%E3%83%A9%E3%82%BD%E3%83%B3%E6%94%BE%E9%80%81\" >\u30b1\u30a4\u30c8\u30fb\u30b9\u30df\u30b9\u3068\u30de\u30e9\u30bd\u30f3\u653e\u9001<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/itsenior.jp\/?p=13385\/#%E3%80%8C%E5%A4%A7%E8%A1%86%E8%AA%AC%E5%BE%97%E3%80%8D%E7%A0%94%E7%A9%B6%E3%81%A8%E3%81%9D%E3%81%AE%E6%88%90%E6%9E%9C\" >\u300c\u5927\u8846\u8aac\u5f97\u300d\u7814\u7a76\u3068\u305d\u306e\u6210\u679c<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/itsenior.jp\/?p=13385\/#%E7%A0%94%E7%A9%B6%E3%81%AE%E6%A6%82%E8%A6%81\" >\u7814\u7a76\u306e\u6982\u8981<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/itsenior.jp\/?p=13385\/#%E3%83%86%E3%83%BC%E3%83%9E%E5%88%86%E6%9E%90%E3%81%AE%E7%B5%90%E6%9E%9C\" >\u30c6\u30fc\u30de\u5206\u6790\u306e\u7d50\u679c<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/itsenior.jp\/?p=13385\/#%E3%83%9E%E3%82%B9%E3%83%BB%E3%82%B3%E3%83%9F%E3%83%A5%E3%83%8B%E3%82%B1%E3%83%BC%E3%82%B7%E3%83%A7%E3%83%B3%E3%81%AE%E6%A9%9F%E8%83%BD\" >\u30de\u30b9\u30fb\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u6a5f\u80fd<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E3%80%8C%E5%A4%A7%E8%A1%86%E8%AA%AC%E5%BE%97%E3%80%8D%E7%A0%94%E7%A9%B6%E3%81%BE%E3%81%A7%E3%81%AE%E7%B5%8C%E7%B7%AF\"><\/span>\n\u300c\u5927\u8846\u8aac\u5f97\u300d\u7814\u7a76\u307e\u3067\u306e\u7d4c\u7def<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Merton_%E3%81%AE%E7%94%9F%E3%81%84%E7%AB%8B%E3%81%A1%E3%81%A8%E7%A4%BE%E4%BC%9A%E5%AD%A6%E7%A0%94%E7%A9%B6\"><\/span>Merton \u306e\u751f\u3044\u7acb\u3061\u3068\u793e\u4f1a\u5b66\u7814\u7a76<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\n\u3000Robert\u3000Merton \uff081910~2003\uff09\u306e\u4e21\u89aa\u306f\u3001\u30ed\u30b7\u30a2\u7cfb\u306e\u79fb\u6c11\u3067\u3001\u30d5\u30a3\u30e9\u30c7\u30eb\u30d5\u30a3\u30a2\u306b\u79fb\u308a\u4f4f\u3093\u3060\u3002Merton\u306e\u535a\u58eb\u8ad6\u6587\u306f\u3001\u300c17\u4e16\u7d00\u30a4\u30f3\u30b0\u30e9\u30f3\u30c9\u306b\u304a\u3051\u308b\u79d1\u5b66\u3001\u6280\u8853\u3001\u793e\u4f1a\u300d\u3068\u3044\u3046\u6b74\u53f2\u793e\u4f1a\u5b66\u306b\u95a2\u3059\u308b\u7814\u7a76\u3067\u3042\u3063\u305f\u30021930\u5e74\u4ee3\u306b\u306f\u3001\u30cf\u30fc\u30d0\u30fc\u30c9\u5927\u5b66\u3067\u3001Talcott Parsons\u3089\u3068\u30dd\u30b9\u30c8\u535a\u58eb\u8ab2\u7a0b\u3092\u904e\u3054\u3057\u3001\u4ea4\u53cb\u3092\u6df1\u3081\u305f\u3002<\/p>\n<div id=\"attachment_13386\" style=\"width: 199px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-13386\" class=\"shadow wp-image-13386 size-full\" src=\"https:\/\/medialabo.info\/blog\/wp-content\/uploads\/2021\/05\/\u30de\u30fc\u30c8\u30f3.jpeg\" alt=\"\" width=\"189\" height=\"266\" \/><p id=\"caption-attachment-13386\" class=\"wp-caption-text\">\u30ed\u30d0\u30fc\u30c8\u30fb\u30de\u30fc\u30c8\u30f3<\/p><\/div>\n<p>\n\u305d\u306e\u9803\u306eMerton\u306f\u3001Parsons\u3068\u3068\u3082\u306b\u3001\u30e8\u30fc\u30ed\u30c3\u30d1\u793e\u4f1a\u5b66\u306b\u6df1\u304f\u50be\u5012\u3057\u3066\u3044\u305f\u3002Parsons\u304c\u30a6\u30a7\u30fc\u30d0\u30fc\u3092\u30c9\u30a4\u30c4\u8a9e\u304b\u3089\u82f1\u8a9e\u306b\u7ffb\u8a33\u3057\u305f\u306e\u306b\u5bfe\u3057\u3001Merton\u306f\u30c7\u30e5\u30eb\u30b1\u30fc\u30e0\u3092\u30d5\u30e9\u30f3\u30b9\u8a9e\u304b\u3089\u82f1\u8a9e\u306b\u7ffb\u8a33\u3057\u3001\u30a2\u30e1\u30ea\u30ab\u306e\u793e\u4f1a\u5b66\u4f1a\u306b\u30e8\u30fc\u30ed\u30c3\u30d1\u793e\u4f1a\u5b66\u306e\u6210\u679c\u3092\u5e83\u3081\u308b\u306e\u306b\u8ca2\u732e\u3057\u305f\u3002\u305d\u306e\u5f8c\u3001\u4e21\u8005\u306f\u69cb\u9020\u6a5f\u80fd\u4e3b\u7fa9\u7684\u306a\u793e\u4f1a\u5b66\u7406\u8ad6\u3092\u5c55\u958b\u3057\u3001\u30a2\u30e1\u30ea\u30ab\u793e\u4f1a\u5b66\u306b\u304a\u3051\u308b\u91d1\u5b57\u5854\u3092\u6253\u3061\u7acb\u3066\u305f\u306e\u3067\u3042\u308b\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Lazarsfeld%E3%81%A8%E3%81%AE%E5%87%BA%E4%BC%9A%E3%81%84\"><\/span>Lazarsfeld\u3068\u306e\u51fa\u4f1a\u3044<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\nMerton\u3068\u30de\u30b9\u30fb\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u7814\u7a76\u306e\u95a2\u308f\u308a\u306f\u3001\u6226\u6642\u4e2d\u306e\u4e00\u6642\u671f\u306b\u9650\u3089\u308c\u3066\u3044\u308b\u3002\u305d\u306e\u304d\u3063\u304b\u3051\u306f\u30011941\u5e74\u306b\u5f7c\u304c\u30b3\u30ed\u30f3\u30d3\u30a2\u5927\u5b66\u306b\u7c4d\u3092\u7f6e\u304f\u3088\u3046\u306b\u306a\u308a\u3001Lazarsfeld\u306e\u540c\u50da\u3068\u306a\u3063\u305f\u3053\u3068\u306b\u3042\u3063\u305f\u3002\u5f7c\u306f\u30011942\u5e74\u304b\u308971\u5e74\u306b\u304b\u3051\u3066\u3001Lazarsfeld\u306e\u5275\u8a2d\u3057\u305f\u5fdc\u7528\u793e\u4f1a\u5b66\u7814\u7a76\u6240\uff08Bureau of Applied Social Research\uff09\u306e\u6240\u9577\u3092\u52d9\u3081\u3001\u591a\u304f\u306e\u793e\u4f1a\u5b66\u7684\u306a\u696d\u7e3e\u3092\u6b8b\u3057\u305f\u3002\u304b\u306e\u6709\u540d\u306a\u300c\u5927\u8846\u8aac\u5f97\u300d\u7814\u7a76\u306f\u3001\u5f7c\u306e\u6240\u9577\u6642\u4ee3\u306b\u884c\u308f\u308c\u305f\u3082\u306e\u3067\u3042\u308b\u3002\u305d\u306e\u304d\u3063\u304b\u3051\u306f\u3001Lazarsfeld\u306e\u7740\u60f3\u306b\u3042\u3063\u305f\u3002Lazarsfeld\u306f\u3001\u6226\u6642\u50b5\u6a29\u306e\u52df\u96c6\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u305f\u3081\u306e\u30de\u30e9\u30bd\u30f3\u653e\u9001\u304c\u3001\u77ed\u6642\u9593\u306e\u3046\u3061\u306b\u304d\u308f\u3081\u3066\u5927\u304d\u306a\u5f71\u97ff\u3092\u53ca\u307c\u3057\u305f\u3053\u3068\u306b\u6ce8\u76ee\u3057\u3001\u3053\u308c\u3092\u985e\u307e\u308c\u306a\u300c\u30e1\u30c7\u30a3\u30a2\u30fb\u30a4\u30d9\u30f3\u30c8\u300d\u3068\u3057\u3066\u7814\u7a76\u3059\u308b\u3053\u3068\u3092\u63d0\u6848\u3057\u305f\u3002\u5b9f\u969b\u306e\u4e8b\u4f8b\u7814\u7a76\u306fMerton\u3092\u30ea\u30fc\u30c0\u30fc\u3068\u3057\u3066\u5b9f\u65bd\u3055\u308c\u3001\u300e\u5927\u8846\u8aac\u5f97\u300f(Mass Persuasion)\u3068\u3044\u3046\u66f8\u7269\u306b\u7d50\u5b9f\u3059\u308b\u3053\u3068\u306b\u306a\u3063\u305f\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E3%82%B1%E3%82%A4%E3%83%88%E3%83%BB%E3%82%B9%E3%83%9F%E3%82%B9%E3%81%A8%E3%83%9E%E3%83%A9%E3%82%BD%E3%83%B3%E6%94%BE%E9%80%81\"><\/span>\n\u30b1\u30a4\u30c8\u30fb\u30b9\u30df\u30b9\u3068\u30de\u30e9\u30bd\u30f3\u653e\u9001<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\n\u7814\u7a76\u5bfe\u8c61\u3068\u306a\u3063\u305f\u30de\u30e9\u30bd\u30f3\u653e\u9001\u3068\u306f\u30011943\u5e749\u6708\u306bCBS\u30e9\u30b8\u30aa\u3067\u653e\u9001\u3055\u308c\u305f\u300118\u6642\u9593\u9023\u7d9a\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u756a\u7d44\u3067\u3042\u308b\u3002\u756a\u7d44\u306e\u30db\u30b9\u30c8\u3092\u52d9\u3081\u305f\u30b1\u30a4\u30c8\u30fb\u30b9\u30df\u30b9\u306f\u3001\u30a2\u30e1\u30ea\u30ab\u306e\u751f\u3093\u3060\u56fd\u6c11\u7684\u306a\u6b4c\u624b\u3067\u3042\u308a\u3001\u5f53\u4ee3\u968f\u4e00\u306e\u4eba\u6c17\u3092\u8a87\u308b\u30e9\u30b8\u30aa\u30fb\u30bf\u30ec\u30f3\u30c8\u3067\u3042\u3063\u305f\u3002<\/p>\n<div id=\"attachment_13387\" style=\"width: 207px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-13387\" class=\"shadow wp-image-13387\" src=\"https:\/\/medialabo.info\/blog\/wp-content\/uploads\/2021\/05\/\u30b1\u30a4\u30c8\u30fb\u30b9\u30df\u30b9.jpeg\" alt=\"\" width=\"197\" height=\"250\" \/><p id=\"caption-attachment-13387\" class=\"wp-caption-text\">\u30b1\u30a4\u30c8\u30fb\u30b9\u30df\u30b9<\/p><\/div>\n<p>\u3000\u653e\u9001\u5f53\u6642\u3001\u5f7c\u5973\u306f30\u4ee3\u3067\u3001\u305d\u306e\u4eba\u67c4\u304b\u3089\u56fd\u6c11\u304b\u3089\u5e83\u304f\u89aa\u3057\u307e\u308c\u3066\u3044\u305f\u30021938\u5e74\u306b\u306f\u300cGod Bless America\u300d\u3092\u9332\u97f3\u3057\u3001\u305d\u308c\u306f\u30a2\u30e1\u30ea\u30ab\u8cdb\u6b4c\u3068\u3057\u3066\u306e\u5730\u4f4d\u3092\u78ba\u7acb\u3057\u305f\u306e\u3067\u3042\u3063\u305f\u3002\u7fcc\u5e74\u306b\u306f\u30db\u30ef\u30a4\u30c8\u30cf\u30a6\u30b9\u306b\u62db\u304b\u308c\u3066\u3001\u521d\u6765\u7c73\u3057\u305f\u82f1\u56fd\u306e\u30a8\u30ea\u30b6\u30d9\u30b9\u5973\u738b\u306e\u524d\u3067\u6b4c\u3092\u62ab\u9732\u3059\u308b\u3068\u3044\u3046\u6804\u8a89\u306b\u3042\u305a\u304b\u3063\u305f\u307b\u3069\u3067\u3042\u308b\u3002\u30eb\u30fc\u30ba\u30a6\u30a7\u30eb\u30c8\u5927\u7d71\u9818\u306f\u5e2d\u4e0a\u3001\u30b1\u30a4\u30c8\u30fb\u30b9\u30df\u30b9\u3092\u300c\u3053\u308c\u304c\u30b1\u30a4\u30c8\u30fb\u30b9\u30df\u30b9\u3067\u3059\u3002\u3053\u308c\u304c\u30a2\u30e1\u30ea\u30ab\u3067\u3059\u300d\u3068\u7d39\u4ecb\u3057\u305f\u3068\u3044\u3046\u3002<\/p>\n<p>\u3000\u7b2c\u4e8c\u6b21\u5927\u6226\u4e2d\u3001\u30b1\u30a4\u30c8\u306f\uff12\u3064\u306e\u30e9\u30b8\u30aa\u756a\u7d44\u306b\u5b9a\u671f\u51fa\u6f14\u3057\u30011000\u4e07\u4eba\u3082\u306e\u8074\u53d6\u8005\u306e\u4eba\u6c17\u3092\u535a\u3057\u305f\u3002\u3053\u3046\u3057\u305f\u6587\u8108\u306e\u4e2d\u3067\u3001CBS\u306f\u6226\u6642\u50b5\u6a29\u52df\u96c6\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u653e\u9001\u306e\u30db\u30b9\u30c8\u5f79\u3068\u3057\u3066\u3001\u30b1\u30a4\u30c8\u30fb\u30b9\u30df\u30b9\u306b\u767d\u7fbd\u306e\u77e2\u3092\u7acb\u3066\u305f\u306e\u3067\u3042\u3063\u305f\u3002<\/p>\n<p>\u3000\u30a2\u30e1\u30ea\u30ab\u306e\u6226\u6642\u50b5\u6a29\u306f\u30011945\u5e74\u672b\u307e\u3067\u306b1850\u5104\u30c9\u30eb\u3082\u306e\u58f2\u308a\u4e0a\u3052\u3092\u8a18\u9332\u3057\u3001\u6226\u4e89\u9042\u884c\u306b\u5927\u304d\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u305f\u3002\u30a2\u30e1\u30ea\u30ab\u653f\u5e9c\u3084\u4f01\u696d\u306f\u3001\u5404\u7a2e\u306e\u5e83\u544a\u3092\u901a\u3058\u3066\u50b5\u6a29\u306e\u8ca9\u58f2\u4fc3\u9032\u3092\u884c\u3063\u305f\u304c\u3001\u305d\u308c\u306b\u52a0\u3048\u3066\u3001\u30e9\u30b8\u30aa\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u653e\u9001\u3092\u901a\u3058\u3066\u3001\u3055\u3089\u306b\u6226\u6642\u50b5\u6a29\u306e\u52df\u96c6\u3092\u884c\u3063\u305f\u3002\u6700\u521d\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u653e\u9001\u306f1942\u5e7411\u6708\u306b\u958b\u59cb\u3055\u308c\u3001\u7b2c3\u56de\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f1943\u5e749\u6708\u306b\u5b9f\u65bd\u3055\u308c\u305f\u30029\u67088\u65e5\u306b\u30eb\u30fc\u30ba\u30f4\u30a7\u30eb\u30c8\u5927\u7d71\u9818\u306e\u6f14\u8aac\u304c\u884c\u308f\u308c\u305f\u3042\u3068\u30012\u9031\u9593\u5f8c\u306bCBS\u30e9\u30b8\u30aa\u306f\u30b1\u30a4\u30c8\u30fb\u30b9\u30df\u30b9\u3068\u3068\u3082\u306b\u3001\u8074\u53d6\u8005\u306b\u76f4\u63a5\u8a34\u3048\u304b\u3051\u308b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u653e\u9001\u3092\u884c\u3063\u305f\u306e\u3067\u3042\u308b\u3002\u305d\u308c\u306f\u3001\u30b9\u30df\u30b9\u3068CBS\u306b\u3068\u3063\u3066\u306f3\u56de\u76ee\u306e\u30e9\u30b8\u30aa\u50b5\u6a29\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u3042\u3063\u305f\u3002\u3057\u304b\u3057\u3001\u4eca\u56de\u306f18\u6642\u9593\u306b\u308f\u305f\u3063\u3066\u3001\u30b9\u30df\u30b9\u304c15\u5206\u3054\u3068\u306b\u751f\u51fa\u6f14\u3059\u308b\u3068\u3044\u3046\u300c\u30de\u30e9\u30bd\u30f3\u653e\u9001\u300d\u3067\u3042\u3063\u305f\u3002\u5f7c\u5973\u306e\u52aa\u529b\u306b\u3088\u3063\u3066\u3001\u591a\u304f\u306e\u30ea\u30b9\u30ca\u30fc\u304c\u30e9\u30b8\u30aa\u5c40\u306b\u76f4\u63a5\u96fb\u8a71\u3092\u304b\u3051\u305f\u308a\u3001\u624b\u7d19\u3092\u66f8\u3044\u305f\u308a\u3057\u3066\u3001\u6226\u6642\u50b5\u6a29\u3092\u7a4d\u6975\u7684\u306b\u8cfc\u5165\u3057\u30014000\u4e07\u30c9\u30eb\u3082\u306e\u58f2\u308a\u4e0a\u3052\u3092\u8a18\u9332\u3057\u305f\u306e\u3067\u3042\u3063\u305f\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E3%80%8C%E5%A4%A7%E8%A1%86%E8%AA%AC%E5%BE%97%E3%80%8D%E7%A0%94%E7%A9%B6%E3%81%A8%E3%81%9D%E3%81%AE%E6%88%90%E6%9E%9C\"><\/span>\n\u300c\u5927\u8846\u8aac\u5f97\u300d\u7814\u7a76\u3068\u305d\u306e\u6210\u679c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"%E7%A0%94%E7%A9%B6%E3%81%AE%E6%A6%82%E8%A6%81\"><\/span>\n\u7814\u7a76\u306e\u6982\u8981<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\nLazarsfeld\u306f\u3053\u306e\u653e\u9001\u3092\u4e00\u5927\u30e1\u30c7\u30a3\u30a2\u30fb\u30a4\u30d9\u30f3\u30c8\u3068\u3057\u3066\u6349\u3048\u3001\u30e9\u30b8\u30aa\u306e\u5f71\u97ff\u529b\u3092\u793a\u3059\u683c\u597d\u306e\u51fa\u6765\u4e8b\u3068\u3057\u3066\u3001Merton\u3092\u8aac\u5f97\u3057\u3066\u3001\u8abf\u67fb\u7814\u7a76\u306b\u53d6\u308a\u7d44\u3080\u3088\u3046\u9032\u8a00\u3057\u305f\u3002\u6700\u521d\u306f\u3042\u307e\u308a\u4e57\u308a\u6c17\u3067\u306f\u306a\u304b\u3063\u305f\u5b66\u7a76\u808c\u306eMerton\u3067\u306f\u3042\u3063\u305f\u304c\u3001\u7d50\u5c40\u3053\u306e\u7814\u7a76\u306b\u5f15\u304d\u8fbc\u307e\u308c\u3001\u30d5\u30a9\u30fc\u30ab\u30b9\u30fb\u30b0\u30eb\u30fc\u30d7\u8abf\u67fb\u306a\u3069\u5148\u99c6\u7684\u306a\u624b\u6cd5\u3092\u99c6\u4f7f\u3057\u305f\u72ec\u5275\u7684\u306a\u7814\u7a76\u3092\u5c55\u958b\u3059\u308b\u3053\u3068\u306b\u306a\u3063\u305f\u306e\u3067\u3042\u308b\u3002\u3053\u306e\u7814\u7a76\u306f\u3001(1)\u30b1\u30a4\u30c8\u30fb\u30b9\u30df\u30b9\u306e\u653e\u9001\u306b\u95a2\u3059\u308b\u5185\u5bb9\u5206\u6790\u3001(2)\u653e\u9001\u3092\u805e\u3044\u305f\u7d04100\u540d\u306e\u30ea\u30b9\u30ca\u30fc\u306b\u5bfe\u3059\u308b\u30a4\u30f3\u30c6\u30f3\u30b7\u30d6\u306a\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\u30fb\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3001(3)\u7d041000\u540d\u3092\u5bfe\u8c61\u3068\u3059\u308b\u4e16\u8ad6\u8abf\u67fb\u3001\u306e\uff13\u3064\u304b\u3089\u6210\u3063\u3066\u3044\u305f\u3002<\/p>\n<p>\u3000\u5185\u5bb9\u5206\u6790\u306f\u3001\u653e\u9001\u306e\u5ba2\u89b3\u7684\u306a\u7279\u6027\u3092\u660e\u3089\u304b\u306b\u3057\u3066\u304f\u308c\u305f\u3002\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u306f\u3001\u5177\u4f53\u7684\u306b\u8aac\u5f97\u304c\u3069\u306e\u3088\u3046\u306b\u884c\u308f\u308c\u305f\u304b\u3092\u660e\u3089\u304b\u306b\u3059\u308b\u3082\u306e\u3060\u3063\u305f\u3002\u305d\u3057\u3066\u4e16\u8ad6\u8abf\u67fb\u306f\u3001\u30a4\u30f3\u30c6\u30f3\u30b7\u30d6\u306a\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u306e\u7d50\u679c\u3092\u30af\u30ed\u30b9\u30c1\u30a7\u30c3\u30af\u3059\u308b\u7d20\u6750\u3092\u63d0\u4f9b\u3057\u3066\u304f\u308c\u305f\u3002\u65b9\u6cd5\u8ad6\u7684\u306b\u307f\u3066\u3082\u3001\u3053\u306e\u7814\u7a76\u8abf\u67fb\u306f\u3001\u5b9f\u8a3c\u7684\u306a\u30de\u30b9\u30fb\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u793e\u4f1a\u5b66\u306b\u304a\u3051\u308b\u304a\u624b\u672c\u3092\u793a\u3059\u3082\u306e\u3068\u306a\u3063\u305f\u306e\u3067\u3042\u308b\u3002<\/p>\n<p>\u3000\u3053\u306e\u30de\u30e9\u30bd\u30f3\u653e\u9001\u306e\u300c\u6642\u9593\u7684\u306a\u69cb\u9020\u300d\u3092\u660e\u3089\u304b\u306b\u3059\u308b\u3053\u3068\u3092\u901a\u3058\u3066\u3001Merton\u306f\u3001\u306a\u305c\u3053\u306e\u756a\u7d44\u304c\u304b\u304f\u3082\u591a\u304f\u306e\u30ea\u30b9\u30ca\u30fc\u3092\u6700\u5f8c\u307e\u3067\u3072\u304d\u3064\u3051\u3001\u50b5\u6a29\u8cfc\u5165\u306b\u81f3\u3089\u305b\u305f\u306e\u304b\u3068\u3044\u3046\u3001\u5de8\u5927\u306a\u30e1\u30c7\u30a3\u30a2\u52b9\u679c\u3092\u660e\u3089\u304b\u306b\u3057\u305f\u306e\u3067\u3042\u3063\u305f\u3002\u305d\u306e\u4e2d\u3067\u3001\u30b1\u30a4\u30c8\u30fb\u30b9\u30df\u30b9\u306f\u3001\u307e\u3055\u306b\u30de\u30e9\u30bd\u30f3\u7af6\u4e89\u306e\u9078\u624b\u306e\u3088\u3046\u306b\u3001\u6700\u521d\u304b\u3089\u6700\u5f8c\u307e\u3067\u30ea\u30b9\u30ca\u30fc\u3068\u3068\u3082\u306b\u8d70\u308a\u7d9a\u3051\u3001\u30ea\u30b9\u30ca\u30fc\u3092\u756a\u7d44\u306e\u865c\u306b\u3057\u305f\u306e\u3067\u3042\u3063\u305f\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E3%83%86%E3%83%BC%E3%83%9E%E5%88%86%E6%9E%90%E3%81%AE%E7%B5%90%E6%9E%9C\"><\/span>\n\u30c6\u30fc\u30de\u5206\u6790\u306e\u7d50\u679c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\n\u653e\u9001\u5185\u5bb9\u3092\u5206\u6790\u3057\u305f\u7d50\u679c\u3001\u30b9\u30df\u30b9\u304c\u8a9e\u3063\u305f\u3053\u3068\u306e\u7d0450%\u306f\u6226\u6642\u306e\u72a0\u7272\u306b\u95a2\u3059\u308b\u3082\u306e\u3067\u3042\u308a\u3001\u305d\u308c\u304c\u5f53\u6642\u306e\u30a2\u30e1\u30ea\u30ab\u4eba\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u305f\u3053\u3068\u304c\u308f\u304b\u3063\u305f\u3002\u72a0\u7272\u3092\u6255\u3063\u3066\u3044\u305f\u306e\u306f\u3001\u6226\u5834\u306e\u5175\u58eb\u3001\u4e00\u822c\u5e02\u6c11\u3001\u305d\u3057\u3066\u30b1\u30a4\u30c8\u30fb\u30b9\u30df\u30b9\u81ea\u8eab\u306e\u4e09\u8005\u3067\u3042\u3063\u305f\u3002<\/p>\n<p>\u6b8b\u308a\u306e50%\u306e\u3046\u30613\u3064\u306f\u3001\u6226\u4e89\u306e\u52aa\u529b\u306b\u5bfe\u3059\u308b\u96c6\u5408\u7684\u53c2\u52a0\u3001\u6226\u4e89\u306b\u3088\u3063\u3066\u5f15\u304d\u88c2\u304b\u308c\u305f\u5bb6\u65cf\u3001\u524d2\u56de\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u653e\u9001\u306e\u9054\u6210\u984d\u3092\u8d85\u3048\u308b\u3053\u3068\u3001\u3068\u3044\u3046\u30c6\u30fc\u30de\u306b\u5f53\u3066\u3089\u308c\u305f\u3002\u3053\u308c\u3089\u306f\u3001\u5185\u5bb9\u3084\u884c\u52d5\u306b\u95a2\u9023\u3059\u308b\u3082\u306e\u3067\u3042\u3063\u305f\u3002\u305d\u306e\u4ed6\u306e2\u3064\u306e\u30c6\u30fc\u30de\u306f\u3053\u308c\u3068\u306f\u9055\u3063\u3066\u3044\u305f\u3002\u300c\u30d1\u30fc\u30bd\u30ca\u30eb\u306a\u30c6\u30fc\u30de\u300d\u3068\u300c\u7c21\u4fbf\u3055\u306e\u30c6\u30fc\u30de\u300d\u306f\u95a2\u4fc2\u6027\u3042\u308b\u3044\u306f\u30e1\u30c7\u30a3\u30a2\u5fd7\u5411\u7684\u306a\u3082\u306e\u3060\u3064\u305f\u3002\u30d1\u30fc\u30bd\u30ca\u30eb\u306a\u30c6\u30fc\u30de\u306f\u3001\u3053\u306e\u30a4\u30d9\u30f3\u30c8\u304c\u4f1a\u8a71\u7684\u306a\u7279\u5fb4\u3092\u5e2f\u3073\u3066\u3044\u305f\u3053\u3068\u3092\u53cd\u6620\u3057\u3066\u3044\u305f\u3002\u30b9\u30df\u30b9\u306f\u30ea\u30b9\u30ca\u30fc\u306b\u5411\u3063\u3066\u3001\u300c\u3042\u306a\u305f\u300d\u300c\u79c1\u300d\u3068\u3044\u3046\u89aa\u5bc6\u306a\u30d5\u30ec\u30fc\u30ba\u3067\u8a9e\u308a\u304b\u3051\u305f\u306e\u3067\u3042\u308b\u3002\u300c\u7c21\u4fbf\u6027\u300d\u3068\u306f\u3001\u96fb\u8a71\u4e00\u672c\u3067\u50b5\u5238\u3092\u7533\u3057\u8fbc\u3080\u3053\u3068\u304c\u3067\u304d\u3001\u653e\u9001\u5c40\u306e\u56de\u7dda\u306f\u3044\u3064\u3067\u3082\u30aa\u30fc\u30d7\u30f3\u3060\u3068\u3044\u3046\u3053\u3068\u3092\u5f37\u8abf\u3057\u305f\u3053\u3068\u3067\u3042\u308b\u3002\u591a\u304f\u306e\u30ea\u30b9\u30ca\u30fc\u306f\u3001\u76f4\u63a5\u30b9\u30df\u30b9\u3068\u8a71\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u3068\u671f\u5f85\u3057\u3066\u96fb\u8a71\u6a5f\u3092\u3068\u3063\u305f\u306e\u3067\u3042\u308b\u3002\u96fb\u8a71\u306f\u3001\u30b1\u30a4\u30c8\u30fc\u30b9\u30df\u30b9\u3068\u30ea\u30b9\u30ca\u30fc\u3092\u30d1\u30fc\u30bd\u30ca\u30eb\u306b\u7d50\u3073\u3064\u3051\u308b\u5f79\u5272\u3082\u679c\u305f\u3057\u305f\u306e\u3067\u3042\u308b\u3002<\/p>\n<p>\u305d\u308c\u3067\u306f\u3001\u4f55\u6545\u3053\u306e\u653e\u9001\u306f\u304b\u304f\u3082\u5927\u304d\u306a\u8aac\u5f97\u529b\u3092\u767a\u63ee\u3057\u5f97\u305f\u306e\u3060\u308d\u3046\u304b\u3002\u305d\u306e\u6700\u5927\u306e\u8981\u56e0\u306f\u3001\u30b9\u30df\u30b9\u306e\u30d1\u30fc\u30bd\u30ca\u30ea\u30c6\u30a4\u3068\u3001\u756a\u7d44\u306b\u53d6\u308a\u7d44\u3080\u771f\u646f\u306a\u59ff\u52e2\u3067\u3042\u3063\u305f\u3002\u3057\u304b\u3057\u3001\u305d\u308c\u306f\u6226\u4e89\u50b5\u5238\u3092\u58f2\u308a\u8fbc\u3080\u3068\u3044\u3046\u643e\u53d6\u7684\u306a\u76ee\u7684\u3068\u306f\u76f8\u53cd\u3059\u308b\u3082\u306e\u306e\u3088\u3046\u306b\u601d\u308f\u308c\u308b\u3002Merton\u306f\u3001\u64ec\u4f3c\u7684\u30b2\u30de\u30a4\u30f3\u30b7\u30e3\u30d5\u30c8\u3068\u3044\u3046\u7528\u8a9e\u3092\u7528\u3044\u3066\u3001\u3053\u306e\u30d1\u30e9\u30c9\u30af\u30b7\u30ab\u30eb\u306a\u72b6\u6cc1\u3092\u8aac\u660e\u3057\u3066\u3044\u308b\u3002\u653e\u9001\u5c40\u306e\u9001\u308a\u624b\u306f\u3001\u30b1\u30a4\u30c8\u30fb\u30b9\u30df\u30b9\u3068\u3044\u3046\u56fd\u6c11\u7684\u306a\u30a2\u30a4\u30b3\u30f3\u3092\u5229\u7528\u3057\u3066\u3001\u53d7\u3051\u624b\u306e\u611f\u60c5\u306b\u5de7\u307f\u306b\u8a34\u3048\u304b\u3051\u3001\u83ab\u5927\u306a\u50b5\u5238\u3092\u53d7\u308a\u8fbc\u3080\u3053\u3068\u306b\u6210\u529f\u3057\u305f\u306e\u3067\u3042\u308b\u3002\u30de\u30fc\u30c8\u30f3\u306f\u3001\u80cc\u666f\u306b\u3042\u308b\u643e\u53d6\u7684\u306a\u6226\u6642\u4f53\u5236\u306e\u30c7\u30a3\u30ec\u30f3\u30de\u306b\u3082\u6279\u5224\u7684\u306a\u76ee\u3092\u5411\u3051\u305f\u306e\u3067\u3042\u3063\u305f\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E3%83%9E%E3%82%B9%E3%83%BB%E3%82%B3%E3%83%9F%E3%83%A5%E3%83%8B%E3%82%B1%E3%83%BC%E3%82%B7%E3%83%A7%E3%83%B3%E3%81%AE%E6%A9%9F%E8%83%BD\"><\/span>\n\u30de\u30b9\u30fb\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u6a5f\u80fd<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\n\u3000Lazarsfeld\u3068Merton\u306f\u3001\u540c\u3058\u5927\u5b66\u306e\u540c\u50da\u3068\u3057\u3066\u3001\u7dca\u5bc6\u306a\u95a2\u4fc2\u3092\u7d9a\u3051\u305f\u304c\u3001\u305d\u306e\u9593\u3001\u30de\u30b9\u30fb\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u6a5f\u80fd\u306b\u95a2\u3059\u308b\u91cd\u8981\u306a\u8ad6\u6587\u3092\u5171\u540c\u3067\u57f7\u7b46\u3057\u3066\u3044\u308b\u3002\u305d\u308c\u306f\u3001Lyndon Bryson\u7de8\u96c6\u306eThe Communication of Ideas (1948)\u3068\u3044\u3046\u66f8\u7269\u306b\u53ce\u9332\u3055\u308c\u305f\u3001\u300c\u30de\u30b9\u30fb\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3001\u5927\u8846\u306e\u8da3\u5473\u3001\u7d44\u7e54\u7684\u306a\u793e\u4f1a\u7684\u884c\u52d5\u300d 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\/>\nPaddy Scannell, 2007, <em>Media and Communication<\/em>. Sage Pubication.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Visits:1695 | Tarcott Parsons\u3068\u4e26\u3093\u3067\u3001\u69cb\u9020\u6a5f\u80fd\u4e3b\u7fa9\u793e\u4f1a\u5b66\u306e\u5927\u5fa1\u6240\u3068\u3044\u308f\u308c\u305f\u3001Robert Merton\u3002\u5f7c\u306f\u4e00\u6642\u671f\u3001\u30de\u30b9\u30fb\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u7814\u7a76\u306b\u3082\u624b\u3092\u67d3\u3081\u3066\u3044\u305f\u3053\u3068\u304c\u3042 &#8230; <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[10],"tags":[],"class_list":["post-13385","post","type-post","status-publish","format-standard","hentry","category-media-research"],"_links":{"self":[{"href":"https:\/\/itsenior.jp\/index.php?rest_route=\/wp\/v2\/posts\/13385","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/itsenior.jp\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itsenior.jp\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/itsenior.jp\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/itsenior.jp\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13385"}],"version-history":[{"count":1,"href":"https:\/\/itsenior.jp\/index.php?rest_route=\/wp\/v2\/posts\/13385\/revisions"}],"predecessor-version":[{"id":13388,"href":"https:\/\/itsenior.jp\/index.php?rest_route=\/wp\/v2\/posts\/13385\/revisions\/13388"}],"wp:attachment":[{"href":"https:\/\/itsenior.jp\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13385"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itsenior.jp\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13385"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itsenior.jp\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13385"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}