{"id":13379,"date":"2021-05-27T14:24:12","date_gmt":"2021-05-27T05:24:12","guid":{"rendered":"https:\/\/medialabo.info\/blog\/?p=13379"},"modified":"2021-05-27T15:13:02","modified_gmt":"2021-05-27T06:13:02","slug":"lazarsfeld%e3%81%8b%e3%82%89katz%e3%81%b8%ef%bc%9a%e3%83%91%e3%83%bc%e3%82%bd%e3%83%8a%e3%83%ab%e3%83%bb%e3%82%a4%e3%83%b3%e3%83%95%e3%83%ab%e3%82%a8%e3%83%b3%e3%82%b9%ef%bc%882014%e5%b9%b411%e6%9c%88","status":"publish","type":"post","link":"https:\/\/itsenior.jp\/?p=13379","title":{"rendered":"Lazarsfeld\u304b\u3089Katz\u3078\uff1a\u30d1\u30fc\u30bd\u30ca\u30eb\u30fb\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b9\uff082014\u5e7411\u67085\u65e5\uff1a\u518d\u9332\uff09"},"content":{"rendered":"<div class='avc_visit_counter_front_simple' style=\" width: 100%; max-width: 120px; border: 1px solid 000000; color:000000; background-color:ffffff; border-radius: 7px; margin: 0px auto; padding: 10px;\">Visits:2033  |     <\/div><p>\u3000Lazarsfeld\u306f1930\u5e74\u4ee3\u672b\u304b\u308940\u5e74\u4ee3\u306b\u304b\u3051\u3066\u3082\u3063\u3068\u3082\u7cbe\u529b\u7684\u306b\u6d3b\u52d5\u3057\u305f\u30de\u30b9\u30fb\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u7814\u7a76\u306e\u30ea\u30fc\u30c0\u30fc\u3067\u3042\u3063\u305f\u3002\u305d\u308c\u306f\u3001\u3061\u3087\u3046\u3069<span class=\"ymarker-s\">\u30e9\u30b8\u30aa\u304c\u30cb\u30e5\u30fc\u30e1\u30c7\u30a3\u30a2\u306e\u8987\u8005\u3068\u3057\u3066\u5168\u76db\u671f<\/span>\u306b\u3042\u308a\u3001\u300e\u706b\u661f\u304b\u3089\u306e\u4fb5\u5165\u300f\u300e\u30e9\u30b8\u30aa\u3068\u5370\u5237\u7269\u300f\u300e\u5927\u8846\u8aac\u5f97\u300f\u306a\u3069\u306e\u7814\u7a76\u306f\u3001\u30e9\u30b8\u30aa\u306e\u3082\u3064\u5727\u5012\u7684\u306a\u529b\u3092\u8a3c\u660e\u3059\u308b\u3082\u306e\u306e\u3088\u3046\u306b\u601d\u308f\u308c\u305f\u3002<\/p>\n<p>\u3000\u3053\u306e\u5ef6\u9577\u4e0a\u3067\u3001Lazarsfeld\u306e\u95a2\u5fc3\u306f\u3001\u5927\u7d71\u9818\u9078\u6319\u3067\u306e\u6709\u6a29\u8005\u306e\u6295\u7968\u884c\u52d5\u3068\u3001\u30de\u30b9\u30e1\u30c7\u30a3\u30a2\u306e\u5f71\u97ff\u306b\u95a2\u3059\u308b\u65b0\u305f\u306a\u7814\u7a76\u3078\u3068\u5411\u304b\u3063\u305f\u306e\u3067\u3042\u308b\u30021940\u5e74\u306e\u5927\u7d71\u9818\u9078\u6319\u306f\u3001\u305d\u306e\u683c\u597d\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u3063\u305f\u30021\u5e74\u8fd1\u304f\u306b\u53ca\u3076\u9078\u6319\u671f\u9593\u4e2d\u306b\u3001\u6709\u6a29\u8005\u306f\u30de\u30b9\u30e1\u30c7\u30a3\u30a2\u304b\u3089\u306e\u60c5\u5831\u306b\u5927\u91cf\u306b\u63a5\u89e6\u3059\u308b\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u30de\u30b9\u30e1\u30c7\u30a3\u30a2\u306f\u6709\u6a29\u8005\u306b\u3088\u308b\u6295\u7968\u306e\u610f\u601d\u6c7a\u5b9a\u306b\u5bfe\u3057\u3066\u3001\u76f4\u63a5\u7684\u306a\u5f71\u97ff\u529b\u3092\u53ca\u307c\u3059\u3082\u306e\u3068\u60f3\u5b9a\u3055\u308c\u305f\u3002\u30aa\u30cf\u30a4\u30aa\u5dde\u30a8\u30ea\u30fc\u90e1\u3067\u884c\u308f\u308c\u305f\u4e00\u9023\u306e\u8abf\u67fb\u306f\u3001\u3053\u306e\u3088\u3046\u306a\u6587\u8108\u306e\u3082\u3068\u3067\u5b9f\u65bd\u3055\u308c\u305f\u3082\u306e\u3067\u3042\u308b\u3002<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u6b21<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/itsenior.jp\/?p=13379\/#%E3%83%94%E3%83%BC%E3%83%97%E3%83%AB%E3%82%BA%E3%83%BB%E3%83%81%E3%83%A7%E3%82%A4%E3%82%B9\" >\u30d4\u30fc\u30d7\u30eb\u30ba\u30fb\u30c1\u30e7\u30a4\u30b9<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/itsenior.jp\/?p=13379\/#%E3%83%91%E3%83%8D%E3%83%AB%E8%AA%BF%E6%9F%BB\" >\u30d1\u30cd\u30eb\u8abf\u67fb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/itsenior.jp\/?p=13379\/#%E3%82%AA%E3%83%94%E3%83%8B%E3%82%AA%E3%83%B3%E3%83%BB%E3%83%AA%E3%83%BC%E3%83%80%E3%83%BC%E3%81%AE%E7%99%BA%E8%A6%8B\" >\u30aa\u30d4\u30cb\u30aa\u30f3\u30fb\u30ea\u30fc\u30c0\u30fc\u306e\u767a\u898b<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/itsenior.jp\/?p=13379\/#%E3%83%87%E3%82%A3%E3%82%B1%E3%83%BC%E3%82%BF%E3%83%BC%E7%A0%94%E7%A9%B6\" >\u30c7\u30a3\u30b1\u30fc\u30bf\u30fc\u7814\u7a76<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/itsenior.jp\/?p=13379\/#%E7%A0%94%E7%A9%B6%E3%83%87%E3%82%B6%E3%82%A4%E3%83%B3\" >\u7814\u7a76\u30c7\u30b6\u30a4\u30f3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/itsenior.jp\/?p=13379\/#%E3%82%AA%E3%83%94%E3%83%8B%E3%82%AA%E3%83%B3%E3%83%BB%E3%83%AA%E3%83%BC%E3%83%80%E3%83%BC%E3%81%AE%E6%9E%90%E5%87%BA\" >\u30aa\u30d4\u30cb\u30aa\u30f3\u30fb\u30ea\u30fc\u30c0\u30fc\u306e\u6790\u51fa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/itsenior.jp\/?p=13379\/#%E3%81%95%E3%81%BE%E3%81%96%E3%81%BE%E3%81%AA%E5%BD%B1%E9%9F%BF%E3%81%AE%E3%82%A4%E3%83%B3%E3%83%91%E3%82%AF%E3%83%88%E3%81%AB%E5%AF%BE%E3%81%99%E3%82%8B%E8%A9%95%E4%BE%A1\" >\u3055\u307e\u3056\u307e\u306a\u5f71\u97ff\u306e\u30a4\u30f3\u30d1\u30af\u30c8\u306b\u5bfe\u3059\u308b\u8a55\u4fa1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/itsenior.jp\/?p=13379\/#%E7%95%B0%E3%81%AA%E3%82%8B%E9%A0%98%E5%9F%9F%E3%81%AB%E3%81%8A%E3%81%91%E3%82%8B%E3%82%AA%E3%83%94%E3%83%8B%E3%82%AA%E3%83%B3%E3%83%BB%E3%83%AA%E3%83%BC%E3%83%80%E3%83%BC%E3%81%AE%E7%89%B9%E6%80%A7\" >\u7570\u306a\u308b\u9818\u57df\u306b\u304a\u3051\u308b\u30aa\u30d4\u30cb\u30aa\u30f3\u30fb\u30ea\u30fc\u30c0\u30fc\u306e\u7279\u6027<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/itsenior.jp\/?p=13379\/#%E6%97%A5%E7%94%A8%E5%93%81%E3%81%AE%E8%B3%BC%E8%B2%B7%E8%A1%8C%E5%8B%95%E3%81%AB%E3%81%8A%E3%81%91%E3%82%8B%E3%83%AA%E3%83%BC%E3%83%80%E3%83%BC\" >\u65e5\u7528\u54c1\u306e\u8cfc\u8cb7\u884c\u52d5\u306b\u304a\u3051\u308b\u30ea\u30fc\u30c0\u30fc<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/itsenior.jp\/?p=13379\/#%E3%83%95%E3%82%A1%E3%83%83%E3%82%B7%E3%83%A7%E3%83%B3%E3%81%AB%E9%96%A2%E3%81%99%E3%82%8B%E3%83%AA%E3%83%BC%E3%83%80%E3%83%BC\" >\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u306b\u95a2\u3059\u308b\u30ea\u30fc\u30c0\u30fc<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/itsenior.jp\/?p=13379\/#%E6%99%82%E4%BA%8B%E5%95%8F%E9%A1%8C%E3%81%AB%E9%96%A2%E3%81%99%E3%82%8B%E3%83%AA%E3%83%BC%E3%83%80%E3%83%BC\" >\u6642\u4e8b\u554f\u984c\u306b\u95a2\u3059\u308b\u30ea\u30fc\u30c0\u30fc<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/itsenior.jp\/?p=13379\/#%E6%98%A0%E7%94%BB%E8%A6%B3%E8%A6%A7%E3%81%AB%E9%96%A2%E3%81%99%E3%82%8B%E3%83%AA%E3%83%BC%E3%83%80%E3%83%BC\" >\u6620\u753b\u89b3\u89a7\u306b\u95a2\u3059\u308b\u30ea\u30fc\u30c0\u30fc<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/itsenior.jp\/?p=13379\/#%E3%80%8C%E3%82%B3%E3%83%9F%E3%83%A5%E3%83%8B%E3%82%B1%E3%83%BC%E3%82%B7%E3%83%A7%E3%83%B3%E3%81%AE2%E6%AE%B5%E9%9A%8E%E3%81%AE%E6%B5%81%E3%82%8C%E3%80%8D%E4%BB%AE%E8%AA%AC%E3%81%AE%E6%A4%9C%E8%A8%BC\" >\u300c\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e2\u6bb5\u968e\u306e\u6d41\u308c\u300d\u4eee\u8aac\u306e\u691c\u8a3c<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E3%83%94%E3%83%BC%E3%83%97%E3%83%AB%E3%82%BA%E3%83%BB%E3%83%81%E3%83%A7%E3%82%A4%E3%82%B9\"><\/span>\u30d4\u30fc\u30d7\u30eb\u30ba\u30fb\u30c1\u30e7\u30a4\u30b9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"%E3%83%91%E3%83%8D%E3%83%AB%E8%AA%BF%E6%9F%BB\"><\/span>\u30d1\u30cd\u30eb\u8abf\u67fb<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\n\u3000\u300e\u30d4\u30fc\u30d7\u30eb\u30ba\u30fb\u30c1\u30e7\u30a4\u30b9\u300f(People&#8217;s Choice)\u306f\u3001\u300c\u3044\u304b\u306b\u3057\u3066\u6709\u6a29\u8005\u304c\u5927\u7d71\u9818\u9078\u6319\u306b\u304a\u3044\u3066\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u304b\uff1f\u300d\u3068\u3044\u3046\u554f\u984c\u610f\u8b58\u306e\u3082\u3068\u3067\u5b9f\u65bd\u3055\u308c\u305f\u3001\u5148\u99c6\u7684\u306a\u696d\u7e3e\u3067\u3042\u308b\u3002Lazarsfeld\u3068\u3068\u3082\u306b\u8abf\u67fb\u306b\u5f53\u305f\u3063\u305f\u30b9\u30bf\u30c3\u30d5\u306f\u3001Bernard Berelson\u3068Helen Gaudet\u3068\u3044\u3046\u82e5\u624b\u306e\u7814\u7a76\u8005\u3067\u3042\u3063\u305f\u3002\u3053\u306e\u7814\u7a76\u306f\u3001\u305d\u306e\u5f8c\u306e\u300c\u6295\u7968\u884c\u52d5\u300d\u306b\u95a2\u3059\u308b\u7814\u7a76\u306e\u5686\u77e2\u3092\u306a\u3059\u3082\u306e\u3067\u3042\u308b\u3068\u540c\u6642\u306b\u3001\u65b9\u6cd5\u8ad6\u306e\u4e0a\u3067\u3082\u753b\u671f\u7684\u306a\u3082\u306e\u3067\u3042\u3063\u305f\u3002<\/p>\n<p>\u3000\u7814\u7a76\u306e\u76ee\u7684\u306f\u3001\u300c\u6709\u6a29\u8005\u304c\u9577\u3044\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u671f\u9593\u4e2d\u306b\u3001\u3069\u306e\u3088\u3046\u306b\u3057\u3066\u6295\u7968\u610f\u56f3\u3092\u5f62\u6210\u3057\u3066\u3044\u308b\u306e\u304b\uff1f\u300d\u3068\u3044\u3046\u3001\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u306a\u30d7\u30ed\u30bb\u30b9\u3092\u63a2\u6c42\u3059\u308b\u3053\u3068\u306b\u3042\u3063\u305f\u3002\u305d\u306e\u305f\u3081\u306b\u306f\u30011\u56de\u9650\u308a\u306e\u8abf\u67fb\u3092\u5b9f\u65bd\u3059\u308b\u306e\u3067\u306f\u5341\u5206\u3067\u306f\u306a\u304b\u3063\u305f\u3002\u540c\u3058\u5bfe\u8c61\u8005\u306b\u7e70\u308a\u8fd4\u3057\u8abf\u67fb\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u306f\u3058\u3081\u3066\u3001\u3053\u3046\u3057\u305f\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30b9\u3092\u660e\u3089\u304b\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3068\u8003\u3048\u3089\u308c\u305f\u3002\u305d\u3053\u3067\u8003\u6848\u3055\u308c\u305f\u306e\u304c\u3001\u300c\u30d1\u30cd\u30eb\u8abf\u67fb\u300d(Panel Method)\u3068\u547c\u3070\u308c\u308b\u8abf\u67fb\u624b\u6cd5\u3067\u3042\u3063\u305f\u3002\u3053\u308c\u306f\u3001\u540c\u3058\u6709\u6a29\u8005\u306b\u7e70\u308a\u8fd4\u3057\u3001\u300c\u8ab0\u306b\u6295\u7968\u3059\u308b\u3064\u3082\u308a\u304b\u300d\u3092\u8907\u6570\u56de\u306b\u308f\u305f\u3063\u3066\u8cea\u554f\u3057\u3001\u6295\u7968\u610f\u56f3\u306e\u5909\u5316\u3092\u8ffd\u8de1\u3059\u308b\u8abf\u67fb\u65b9\u6cd5\u3067\u3042\u3063\u305f\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E3%82%AA%E3%83%94%E3%83%8B%E3%82%AA%E3%83%B3%E3%83%BB%E3%83%AA%E3%83%BC%E3%83%80%E3%83%BC%E3%81%AE%E7%99%BA%E8%A6%8B\"><\/span>\u30aa\u30d4\u30cb\u30aa\u30f3\u30fb\u30ea\u30fc\u30c0\u30fc\u306e\u767a\u898b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\n\u3000\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u30fb\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u306e\u4e2d\u3067\u3001\u307e\u3060\u6295\u7968\u610f\u56f3\u3092\u6c7a\u3081\u304b\u306d\u3066\u3044\u308b\u4eba\u3001\u7121\u95a2\u5fc3\u306a\u4eba\u306f\u3057\u3070\u3057\u3070\u3001\u4ed6\u306e\u4eba\u3005\u304c\u6700\u7d42\u7684\u306a\u610f\u601d\u6c7a\u5b9a\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u3066\u3044\u308b\u3068\u3044\u3046\u5b9f\u50cf\u304c\u6d6e\u304b\u3073\u4e0a\u304c\u3063\u3066\u304d\u305f\u3002\u3053\u3046\u3057\u305f\u4eba\u3005\u306f\u3001\u5bb6\u65cf\u3067\u3042\u3063\u305f\u308a\u3001\u53cb\u4eba\u3067\u3042\u3063\u305f\u308a\u3001\u77e5\u4eba\u3067\u3042\u3063\u305f\u308a\u3057\u305f\u3002\u307e\u305f\u3001\u7279\u5b9a\u306e\u4eba\u3005\u304c\u300c\u30aa\u30d4\u30cb\u30aa\u30f3\u30fb\u30ea\u30fc\u30c0\u30fc\u300d\u306b\u306a\u3063\u3066\u3044\u308b\u3053\u3068\u3082\u5224\u660e\u3057\u305f\u3002\u5f7c\u3089\u306f\u3001\u9078\u6319\u306b\u5bfe\u3059\u308b\u95a2\u5fc3\u304c\u9ad8\u304f\u3001\u65b0\u805e\u3084\u30e9\u30b8\u30aa\u3067\u60c5\u5831\u3092\u30d5\u30a9\u30ed\u30fc\u3057\u3066\u3044\u305f\u3002\u5f7c\u3089\u306f\u3001\u9078\u6319\u306b\u3064\u3044\u3066\u660e\u78ba\u306a\u610f\u898b\u3092\u3082\u3063\u3066\u3044\u305f\u3002\u3057\u304b\u3057\u3001\u3053\u3046\u3057\u305f\u30aa\u30d4\u30cb\u30aa\u30f3\u30fb\u30ea\u30fc\u30c0\u30fc\u306f\u3001\u5fc5\u305a\u3057\u3082\u9ad8\u6240\u5f97\u5c64\u3084\u9ad8\u5b66\u6b74\u5c64\u306a\u3069\u4e0a\u4f4d\u306e\u968e\u5c64\u306b\u6240\u5c5e\u3057\u3066\u3044\u308b\u3068\u3044\u3046\u308f\u3051\u3067\u306f\u306a\u304b\u3063\u305f\u3002\u5f7c\u3089\u306f\u3001\u7570\u306a\u308b\u793e\u4f1a\u968e\u5c64\u3084\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306b\u300c\u6c34\u5e73\u7684\u300d\u306b\u5206\u5e03\u3057\u3066\u3044\u308b\u3088\u3046\u306b\u601d\u308f\u308c\u305f\u3002<\/p>\n<p>\u3000\u30aa\u30d4\u30cb\u30aa\u30f3\u30fb\u30ea\u30fc\u30c0\u30fc\u306f\u3001\u3044\u308f\u3070\u30e1\u30c7\u30a3\u30a2\uff08\u653f\u6cbb\u7684\u60c5\u5831\u6e90\uff09\u3068\u6709\u6a29\u8005\u306e\u9593\u3092\u5a92\u4ecb\u3059\u308b\u4f4d\u7f6e\u306b\u3042\u3063\u305f\u3002\u305d\u308c\u3086\u3048\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306f\u30e1\u30c7\u30a3\u30a2\u304b\u3089\u653f\u6cbb\u7684\u95a2\u5fc3\u306e\u9ad8\u3044\u500b\u4eba\u306b\u6d41\u308c\u3001\u5f7c\u3089\u304b\u3089\u5bb6\u65cf\u3001\u53cb\u4eba\u3001\u77e5\u4eba\u306b\u6d41\u308c\u308b\u3088\u3046\u306b\u601d\u308f\u308c\u305f\u3002\u3064\u307e\u308a\u3001\u300c\u89b3\u5ff5\u306f\u3057\u3070\u3057\u3070\u30e9\u30b8\u30aa\u3084\u5370\u5237\u7269\u304b\u3089\u30aa\u30d4\u30cb\u30aa\u30f3\u30fb\u30ea\u30fc\u30c0\u30fc\u306b\u6d41\u308c\u3001\u5f7c\u3089\u304b\u3089\u95a2\u5fc3\u5ea6\u306e\u4f4e\u3044\u4eba\u3005\u3078\u3068\u6d41\u308c\u308b\u300d\u3068\u3044\u3046\u4eee\u8aac\u304c\u7acb\u3066\u3089\u308c\u305f\u306e\u3067\u3042\u308b\u3002\u3053\u308c\u306f\u3001\u672c\u7814\u7a76\u306b\u304a\u3051\u308b\u6700\u5927\u306e\u767a\u898b\u306e\u4e00\u3064\u3067\u3042\u3063\u305f\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E3%83%87%E3%82%A3%E3%82%B1%E3%83%BC%E3%82%BF%E3%83%BC%E7%A0%94%E7%A9%B6\"><\/span>\n\u30c7\u30a3\u30b1\u30fc\u30bf\u30fc\u7814\u7a76<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\n\u3000\u300e\u30d4\u30fc\u30d7\u30eb\u30ba\u30fb\u30c1\u30e7\u30a4\u30b9\u300f\u306e\u7814\u7a76\u304c\u4e00\u6bb5\u843d\u3057\u305f\u3042\u3068\u3001\u3059\u3050\u306b\u4e0a\u8a18\u306e\u300c\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e2\u6bb5\u968e\u306e\u6d41\u308c\u300d\u4eee\u8aac\u3092\u691c\u8a3c\u3059\u308b\u305f\u3081\u306e\u65b0\u305f\u306a\u8abf\u67fb\u7814\u7a76\u304c\u4f01\u753b\u3055\u308c\u305f\u3002\u305d\u308c\u304c\u3001\u300c\u30d1\u30fc\u30bd\u30ca\u30eb\u30fb\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b9\u300d\u306b\u95a2\u3059\u308b\u7814\u7a76\u3067\u3042\u308b\u3002\u3053\u306e\u8abf\u67fb\u7814\u7a76\u306e\u6210\u679c\u306f\u3001\u8abf\u67fb\u5b9f\u65bd\u304b\u308910\u5e74\u5f8c\u306e1955\u5e74\u306b\u3001\u300e\u30d1\u30fc\u30bd\u30ca\u30eb\u30fb\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b9\u300f(Personal Influence)\u3068\u3057\u3066\u520a\u884c\u3055\u308c\u3066\u3044\u308b\uff08\u90a6\u8a33\u306f\u3001\u3055\u3089\u306b10\u5e74\u5f8c\u306e1965\u5e74\u306b\u520a\u884c\u3055\u308c\u3066\u3044\u308b\uff09\u3002\u672c\u66f8\u306f\u7406\u8ad6\u7de8\uff08\u4eba\u3005\u304c\u679c\u305f\u3057\u3066\u3044\u308b\u5f79\u5272\uff1a\u30de\u30b9\u30e1\u30c7\u30a3\u30a2\u52b9\u679c\u7814\u7a76\u306b\u5bfe\u3059\u308b\u65b0\u3057\u3044\u8996\u70b9\uff09\u3068\u8abf\u67fb\u7de8\uff08\u3042\u308b\u4e2d\u897f\u90e8\u306e\u753a\u306b\u304a\u3051\u308b\u65e5\u5e38\u7684\u5f71\u97ff\u306e\u6d41\u308c\uff09\u306e\u4e8c\u90e8\u69cb\u6210\u3068\u306a\u3063\u3066\u3044\u308b\u3002\u3053\u306e\u3046\u3061\u3001\u7b2c\u4e00\u90e8\u306fElihu Katz\u306e\u535a\u58eb\u8ad6\u6587\u3092\u8981\u7d04\u3057\u305f\u3082\u306e\u3067\u3042\u308b\u3002\u7b2c\u4e8c\u90e8\u306f\u3001Katz\u3068Lazarsfeld\u306b\u3088\u308b\u73fe\u5730\u8abf\u67fb\u306e\u5831\u544a\u3068\u306a\u3063\u3066\u3044\u308b\u3002\u3053\u3053\u3067\u306f\u3001Lazarsfeld\u3068Katz\u306e\u5171\u540c\u7814\u7a76\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u305f\u3081\u306b\u3001\u7b2c\u4e8c\u90e8\u306e\u307f\u3092\u53d6\u308a\u4e0a\u3052\u308b\u3053\u3068\u306b\u3057\u305f\u3044\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E7%A0%94%E7%A9%B6%E3%83%87%E3%82%B6%E3%82%A4%E3%83%B3\"><\/span>\n\u7814\u7a76\u30c7\u30b6\u30a4\u30f3<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\n\u3000\u8abf\u67fb\u5bfe\u8c61\u5730\u57df\u306f\u3001\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u7279\u6027\u304c\u3082\u3063\u3068\u3082\u6a19\u6e96\u7684\u3067\u3042\u308b\u3068\u3044\u3046\u8996\u70b9\u304b\u3089\u3001\u30a2\u30e1\u30ea\u30ab\u4e2d\u897f\u90e8\u306e\u30a4\u30ea\u30ce\u30a4\u5dde\u30c7\u30a3\u30b1\u30fc\u30bf\u30fc\u90e1\u304c\u9078\u3070\u308c\u305f\u3002\u8abf\u67fb\u306e\u5bfe\u8c61\u8005\u306f\u3001\u5404\u5c64\u3092\u4ee3\u8868\u3059\u308b\u7d04800\u540d\u306e\u5973\u6027\u3068\u3057\u3001\u5f7c\u3089\u306e\u65e5\u5e38\u751f\u6d3b\u306b\u304a\u3044\u3066\u4ed6\u306e\u5973\u6027\u304b\u3089\u306e\u5f71\u97ff\u304c\u3082\u3063\u3068\u3082\u5927\u304d\u3044\u3068\u8003\u3048\u3089\u308c\u308b\uff14\u3064\u306e\u9818\u57df\uff08\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3001\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u3001\u6642\u4e8b\u554f\u984c\u3001\u6620\u753b\u89b3\u89a7\uff09\u304c\u30c6\u30fc\u30de\u3068\u3057\u3066\u9078\u3070\u308c\u305f\u3002\u8abf\u67fb\u306e\u4e3b\u8981\u76ee\u7684\u306f\u3001\u65e5\u5e38\u751f\u6d3b\u306b\u304a\u3051\u308b\u300c\u30aa\u30d4\u30cb\u30aa\u30f3\u30fb\u30ea\u30fc\u30c0\u30fc\u300d\u306e\u6790\u51fa\u3068\u3001\u304b\u308c\u3089\u306e\u7279\u6027\u3092\u660e\u3089\u304b\u306b\u3059\u308b\u3053\u3068\u3001\u305d\u308c\u3092\u901a\u3058\u3066\u3001\u300c\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e2\u6bb5\u968e\u306e\u6d41\u308c\u300d\u4eee\u8aac\u3092\u691c\u8a3c\u3059\u308b\u3053\u3068\u306b\u3042\u3063\u305f\u3002<\/p>\n<div id=\"attachment_13383\" style=\"width: 210px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-13383\" class=\"shadow wp-image-13383 size-full\" src=\"https:\/\/medialabo.info\/blog\/wp-content\/uploads\/2021\/05\/\u30a8\u30ea\u30a6\u30fb\u30ab\u30c3\u30c4.jpeg\" alt=\"\" width=\"200\" height=\"280\" \/><p id=\"caption-attachment-13383\" class=\"wp-caption-text\">Elihu Katz<\/p><\/div>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E3%82%AA%E3%83%94%E3%83%8B%E3%82%AA%E3%83%B3%E3%83%BB%E3%83%AA%E3%83%BC%E3%83%80%E3%83%BC%E3%81%AE%E6%9E%90%E5%87%BA\"><\/span>\u30aa\u30d4\u30cb\u30aa\u30f3\u30fb\u30ea\u30fc\u30c0\u30fc\u306e\u6790\u51fa<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\n\u3000\u672c\u7814\u7a76\u3067\u300c\u30aa\u30d4\u30cb\u30aa\u30f3\u30fb\u30ea\u30fc\u30c0\u30fc\u300d\u3068\u547c\u3070\u308c\u308b\u4eba\u3005\u306f\u3001\u300c\u30d5\u30a9\u30fc\u30de\u30eb\u306a\u96c6\u56e3\u306e\u30ea\u30fc\u30c0\u30fc\u3067\u3042\u308b\u3088\u308a\u3082\u3080\u3057\u308d\u30a4\u30f3\u30d5\u30a9\u30fc\u30de\u30eb\u306a\u96c6\u56e3\u306e\u30ea\u30fc\u30c0\u30fc\u3067\u3042\u308a\u3001\u5f71\u97ff\u9818\u57df\u306e\u5e83\u3044\u30ea\u30fc\u30c0\u30fc\u3067\u3042\u308b\u3088\u308a\u3082\u3080\u3057\u308d\u5bfe\u9762\u7684\u306a\u96c6\u56e3\u306e\u30ea\u30fc\u30c0\u30fc\u300d\uff08\u90a6\u8a33138\u30da\u30fc\u30b8)\u3067\u3042\u308b\u3002\u3053\u306e\u7a2e\u306e\u30ea\u30fc\u30c0\u30fc\u306f\u3001\u4eba\u3073\u3068\u306e\u884c\u52d5\u3092\u76f4\u63a5\u306b\u6307\u5c0e\u3059\u308b\u3068\u3044\u3046\u3088\u308a\u306f\u3001\u3080\u3057\u308d\u4eba\u3005\u306e\u610f\u898b\u3068\u305d\u306e\u5909\u5bb9\u306b\u3042\u305f\u3063\u3066\u6848\u5185\u5f79\u3068\u306a\u308b\u4eba\u3005\u3068\u8003\u3048\u3089\u308c\u308b\u3002<\/p>\n<p>\u3000\u6642\u4e8b\u554f\u984c\u306e\u9818\u57df\u306b\u3064\u3044\u3066\u307f\u308b\u3068\u3001\u30aa\u30d4\u30cb\u30aa\u30f3\u30fb\u30ea\u30fc\u30c0\u30fc\u306f\u3001\u6b21\u306e\uff13\u3064\u306e\u5074\u9762\u304b\u3089\u6790\u51fa\u3057\u305f\u3002<\/p>\n<ol class=\"list2\">\n<li>\u6642\u4e8b\u554f\u984c\u306b\u3064\u3044\u3066\u3001\u3053\u306e\u4eba\u306e\u8a00\u3046\u3053\u3068\u306a\u3089\u4fe1\u983c\u3067\u304d\u308b\u3057\u3001\u3044\u308d\u3044\u308d\u306a\u3053\u3068\u3092\u77e5\u3063\u3066\u3044\u308b\u306f\u305a\u3060\u3068\u601d\u308f\u308c\u308b\u4eba\u305f\u3061\uff08\u4e00\u822c\u7684\u5f71\u97ff\u8005\u3042\u308b\u3044\u306f\u30a8\u30ad\u30b9\u30d1\u30fc\u30c8\uff09<\/li>\n<li>\u6642\u4e8b\u7684\u306a\u554f\u984c\u306b\u3064\u3044\u3066\u3001\u3042\u308b\u610f\u898b\u3092\u5909\u3048\u305f\u3068\u304d\u306b\u5b9f\u969b\u306b\u5f71\u97ff\u3092\u53d7\u3051\u305f\u76f8\u624b\uff08\u7279\u5b9a\u610f\u898b\u3078\u306e\u5f71\u97ff\u8005\uff09<\/li>\n<li>\u30e9\u30b8\u30aa\u3067\u8074\u3044\u305f\u308a\u65b0\u805e\u3067\u8aad\u3093\u3060\u308a\u3057\u305f\u4e8b\u67c4\u306b\u3064\u3044\u3066\u3088\u304f\u8a71\u3057\u5408\u3046\u76f8\u624b\uff08\u65e5\u5e38\u7684\u76f8\u8ac7\u76f8\u624b\uff09<\/li>\n<\/ol>\n<p>\u3000\u65e5\u5e38\u7684\u76f8\u8ac7\u76f8\u624b\u3068\u3057\u3066\u3082\u3063\u3068\u3082\u591a\u304b\u3063\u305f\u306e\u306f\u3001\u300c\u5bb6\u65cf\u6210\u54e1\u300d\uff0884%\uff09\u3001\u3068\u304f\u306b\u300c\u592b\u300d(53%)\u3067\u3042\u3063\u305f\u3002\u7279\u5b9a\u610f\u898b\u3078\u306e\u5f71\u97ff\u8005\u3068\u3057\u3066\u306f\u3001\u300c\u5bb6\u65cf\u6210\u54e1\u300d(64%)\u304c\u3082\u3063\u3068\u3082\u591a\u304f\u3001\u300c\u592b\u300d(32%)\u304c\u534a\u6570\u3092\u5360\u3081\u3066\u3044\u305f\u3002\u4e00\u822c\u7684\u5f71\u97ff\u8005\u306b\u3064\u3044\u3066\u306f\u3001\u300c\u5bb6\u65cf\u6210\u54e1\u4ee5\u5916\u300d(51%)\u304c\u3082\u3063\u3068\u3082\u591a\u304f\u3001\u300c\u5bb6\u65cf\u6210\u54e1\u300d(48%)\u304c\u3053\u308c\u306b\u7d9a\u3044\u3066\u3044\u305f\u3002<\/p>\n<p>\u3000\u3053\u308c\u3068\u306f\u5225\u306b\u3001\u5bfe\u8c61\u8005\u81ea\u8eab\u306e\u300c\u30aa\u30d4\u30cb\u30aa\u30f3\u30fb\u30ea\u30fc\u30c0\u30fc\u300d\u3068\u3057\u306e\u81ea\u5df1\u8a55\u4fa1\u306b\u3064\u3044\u3066\u3082\u8cea\u554f\u3092\u884c\u3063\u305f\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u300c\u3042\u306a\u305f\u306f\u6700\u8fd1\u3053\u308c\u3053\u308c\u306e\u3053\u3068\u306b\u3064\u3044\u3066\u8ab0\u304b\u304b\u3089\u52a9\u8a00\u3092\u6c42\u3081\u3089\u308c\u305f\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u304b\uff1f\u300d\u3068\u3044\u3046\u554f\u3044\u3067\u3042\u308b\u3002<\/p>\n<p>\u3000\u5177\u4f53\u7684\u306b\u3001\u3069\u306e\u3088\u3046\u306a\u4eba\u304b\u3089\u5f71\u97ff\u3092\u53d7\u3051\u305f\u306e\u304b\uff08\u5f71\u97ff\u8005\uff09\u3001\u3069\u306e\u3088\u3046\u306a\u4eba\u306b\u52a9\u8a00\u3092\u4e0e\u3048\u305f\u306e\u304b\uff08\u88ab\u5f71\u97ff\u8005\uff09\u306b\u3064\u3044\u3066\u3001\u540d\u524d\u3092\u805e\u304d\u51fa\u3057\u3001\u305d\u306e\u3046\u3061\u306e634\u540d\u306b\u5bfe\u3057\u3066\u8ffd\u8de1\u8abf\u67fb\u3092\u884c\u3063\u305f\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E3%81%95%E3%81%BE%E3%81%96%E3%81%BE%E3%81%AA%E5%BD%B1%E9%9F%BF%E3%81%AE%E3%82%A4%E3%83%B3%E3%83%91%E3%82%AF%E3%83%88%E3%81%AB%E5%AF%BE%E3%81%99%E3%82%8B%E8%A9%95%E4%BE%A1\"><\/span>\u3055\u307e\u3056\u307e\u306a\u5f71\u97ff\u306e\u30a4\u30f3\u30d1\u30af\u30c8\u306b\u5bfe\u3059\u308b\u8a55\u4fa1<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\n\u3000\u65e5\u5e38\u7684\u306a\u8cfc\u8cb7\u884c\u52d5\u306b\u3064\u3044\u3066\u3001\u610f\u601d\u6c7a\u5b9a\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u305f\u6e90\u3092\u65b0\u805e\u3001\u30e9\u30b8\u30aa\u3001\u96d1\u8a8c\u3001\u30bb\u30fc\u30eb\u30b9\u30de\u30f3\u3001\u30a4\u30f3\u30d5\u30a9\u30fc\u30de\u30eb\u306a\u63a5\u89e6\u306b\u5206\u3051\u3066\u3001\u305d\u308c\u305e\u308c\u306e\u5f79\u5272\u306e\u76f8\u5bfe\u7684\u306a\u529b\u3092\u8a55\u4fa1\u3057\u305f\u3068\u3053\u308d\u3001\u30d1\u30fc\u30bd\u30ca\u30eb\u306a\u50cd\u304d\u304b\u3051\u3092\u53d7\u3051\u305f\u4eba\u3005\u306b\u300c\u52b9\u679c\u7684\u306a\u63a5\u89e6\u300d\u304c\u3082\u3063\u3068\u3082\u591a\u3044\u3053\u3068\u304c\u308f\u304b\u3063\u305f\u3002\u305d\u306e\u6b21\u306b\u91cd\u8981\u6027\u3092\u3082\u3063\u3066\u3044\uff54\u306e\u306f\u3001\u30e9\u30b8\u30aaCM\u3067\u3042\u3063\u305f\u3002\u6620\u753b\u89b3\u89a7\u884c\u52d5\u306b\u3064\u3044\u3066\u307f\u308b\u3068\u3001\u6700\u8fd1\u898b\u306b\u884c\u3063\u305f\u6620\u753b\u3092\u6c7a\u3081\u305f\u306e\u306f\u3069\u3046\u3057\u3066\u304b\u3068\u3044\u3046\u8cea\u554f\u306b\u5bfe\u3059\u308b\u60c5\u5831\u6e90\u3068\u3057\u3066\u306f\u3001\u65b0\u805e\u304c\u3082\u3063\u3068\u3082\u591a\u304b\u3063\u305f\u304c\u3001\u52b9\u679c\u3068\u3044\u3046\u70b9\u3067\u306f\u30d1\u30fc\u30bd\u30ca\u30eb\u306a\u63a5\u89e6\u304c\u5927\u304d\u304b\u3063\u305f\u3002\u65e5\u7528\u54c1\u306e\u8cfc\u8cb7\u884c\u52d5\u306b\u95a2\u3057\u3066\u306f\u3001\u300c\u4eba \u306e\u8a71\u3092\u805e\u3044\u3066\u300d\u300c\u4eba\u306e\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u898b\u3066\u300d\u3068\u3044\u3046\u30d1\u30fc\u30bd\u30ca\u30eb\u306a\u5f71\u97ff\u304c\u5927\u304d\u3044\u3068\u3044\u3046\u7d50\u679c\u304c\u5f97\u3089\u308c\u305f\u3002<\/p>\n<p>\u3000\u3044\u305a\u308c\u306b\u3057\u3066\u3082\u3001\u65e5\u5e38\u751f\u6d3b\u306b\u304a\u3051\u308b\u3055\u307e\u3056\u307e\u306a\u610f\u601d\u6c7a\u5b9a\u306b\u304a\u3044\u3066\u3001\u30de\u30b9\u30e1\u30c7\u30a3\u30a2\u3088\u308a\u3082\u30d1\u30fc\u30bd\u30ca\u30eb\u306a\u5f71\u97ff\u306e\u65b9\u304c\u5927\u304d\u3044\u3068\u3044\u3046\u4e00\u822c\u7684\u306a\u77e5\u898b\u304c\u5f97\u3089\u308c\u305f\u306e\u3067\u3042\u308b\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E7%95%B0%E3%81%AA%E3%82%8B%E9%A0%98%E5%9F%9F%E3%81%AB%E3%81%8A%E3%81%91%E3%82%8B%E3%82%AA%E3%83%94%E3%83%8B%E3%82%AA%E3%83%B3%E3%83%BB%E3%83%AA%E3%83%BC%E3%83%80%E3%83%BC%E3%81%AE%E7%89%B9%E6%80%A7\"><\/span>\n\u7570\u306a\u308b\u9818\u57df\u306b\u304a\u3051\u308b\u30aa\u30d4\u30cb\u30aa\u30f3\u30fb\u30ea\u30fc\u30c0\u30fc\u306e\u7279\u6027<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"%E6%97%A5%E7%94%A8%E5%93%81%E3%81%AE%E8%B3%BC%E8%B2%B7%E8%A1%8C%E5%8B%95%E3%81%AB%E3%81%8A%E3%81%91%E3%82%8B%E3%83%AA%E3%83%BC%E3%83%80%E3%83%BC\"><\/span>\n\u65e5\u7528\u54c1\u306e\u8cfc\u8cb7\u884c\u52d5\u306b\u304a\u3051\u308b\u30ea\u30fc\u30c0\u30fc<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>\n\u3000 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class=\"ez-toc-section\" id=\"%E3%83%95%E3%82%A1%E3%83%83%E3%82%B7%E3%83%A7%E3%83%B3%E3%81%AB%E9%96%A2%E3%81%99%E3%82%8B%E3%83%AA%E3%83%BC%E3%83%80%E3%83%BC\"><\/span>\n\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u306b\u95a2\u3059\u308b\u30ea\u30fc\u30c0\u30fc<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>\n\u3000\u5316\u7ca7\u54c1\u306a\u3069\u3001\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u306b\u95a2\u3059\u308b\u4e8b\u67c4\u306b\u3064\u3044\u3066\u306f\u3001\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u7684\u306a\u8981\u56e0\u304c\u95a2\u9023\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u3063\u305f\u3002\u4e00\u822c\u306b\u3001\u672a\u5a5a\u306e\u5973\u6027\u306f\u3001\u4ed6\u306e\u5973\u6027\u306b\u304f\u3089\u3079\u308b\u3068\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30fb\u30ea\u30fc\u30c0\u30fc\u306b\u306a\u308b\u5272\u5408\u304c\u9ad8\u304b\u3063\u305f\u3002\u672a\u5a5a\u5973\u6027\u304c\u3053\u306e\u9818\u57df\u3067\u30aa\u30d4\u30cb\u30aa\u30f3\u30fb\u30ea\u30fc\u30c0\u30fc\u3068\u306a\u308a\u3084\u3059\u3044\u3053\u3068\u306e\u80cc\u666f\u306b\u306f\u3001\u5f7c\u3089\u306e\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u306b\u5bfe\u3059\u308b\u95a2\u5fc3\u5ea6\u306e\u9ad8\u3055\u304c\u3042\u308b\u3002\u307e\u305f\u3001\u672a\u5a5a\u5973\u6027\u306e\u9593\u3067\u306f\u3001\u60c5\u5831\u3084\u5f71\u97ff\u306e\u6d41\u308c\u306f\u4e00\u65b9\u5411\u7684\u306a\u3082\u306e\u3067\u306f\u306a\u304f\u3001\u53cc\u65b9\u5411\u3067\u884c\u308f\u308c\u3066\u3044\u308b\u3053\u3068\u3082\u660e\u3089\u304b\u306b\u306a\u3063\u305f\u3002\u3055\u3089\u306b\u3001\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u306b\u304a\u3051\u308b\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u306f\u3001\u793e\u4ea4\u6027\u306e\u9ad8\u3055\u3068\u3082\u6b63\u306e\u95a2\u9023\u3092\u3082\u3063\u3066\u3044\u308b\u3068\u3044\u3046\u8abf\u67fb\u7d50\u679c\u3082\u5f97\u3089\u308c\u305f\u3002\u3057\u304b\u3057\u3001\u793e\u4f1a\u7684\u5730\u4f4d\u3068\u306e\u95a2\u9023\u306b\u3064\u3044\u3066\u306f\u3001\u9ad8\u3044\u5730\u4f4d\u306b\u3042\u308b\u8005\u3068\u4e2d\u304f\u3089\u3044\u306e\u5730\u4f4d\u306b\u3042\u308b\u3082\u306e\u306e\u9593\u306b\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u306e\u5f37\u3055\u306b\u5dee\u306f\u307f\u3089\u308c\u306a\u304b\u3063\u305f\u3002<\/p>\n<h4><span class=\"ez-toc-section\" id=\"%E6%99%82%E4%BA%8B%E5%95%8F%E9%A1%8C%E3%81%AB%E9%96%A2%E3%81%99%E3%82%8B%E3%83%AA%E3%83%BC%E3%83%80%E3%83%BC\"><\/span>\n\u6642\u4e8b\u554f\u984c\u306b\u95a2\u3059\u308b\u30ea\u30fc\u30c0\u30fc<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>\n\u3000 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class=\"ez-toc-section\" id=\"%E6%98%A0%E7%94%BB%E8%A6%B3%E8%A6%A7%E3%81%AB%E9%96%A2%E3%81%99%E3%82%8B%E3%83%AA%E3%83%BC%E3%83%80%E3%83%BC\"><\/span>\n\u6620\u753b\u89b3\u89a7\u306b\u95a2\u3059\u308b\u30ea\u30fc\u30c0\u30fc<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>\n\u3000\u6620\u753b\u3092\u898b\u306b\u884c\u304f\u3068\u3044\u3046\u884c\u52d5\u306b\u3064\u3044\u3066\u306f\u300125\u6b73\u672a\u6e80\u306e\u82e5\u3044\u4eba\u3005\u306e\u89b3\u89a7\u983b\u5ea6\u304c\u4ed6\u306e\u5c64\u3088\u308a\u3082\u9ad8\u3044\u3068\u3044\u3046\u7d71\u8a08\u8abf\u67fb\u306e\u30c7\u30fc\u30bf\u304c\u3042\u308b\u3002\u3053\u308c\u3092\u53cd\u6620\u3057\u3066\u3001\u672a\u5a5a\u5973\u6027\u304c\u6620\u753b\u89b3\u89a7\u306b\u3064\u3044\u3066\u3001\u5727\u5012\u7684\u306b\u5f37\u3044\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u3092\u767a\u63ee\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u3063\u305f\u3002\u307e\u305f\u3001\u300c\u5e74\u9f62\u304c\u82e5\u3044\u3053\u3068\u3001\u672a\u5a5a\u3067\u3042\u308b\u3053\u3068\u304c\u3001\u6620\u753b\u9928\u306b\u8db3\u3092\u904b\u3073\u3001\u3055\u3089\u306b\u306f\u6620\u753b\u306e\u30ea\u30fc\u30c0\u30fc\u306b\u306a\u308b\u30c1\u30e3\u30f3\u30b9\u3068\u7d50\u3073\u3064\u3044\u3066\u3044\u308b\u4e00\u65b9\u3001\u305d\u308c\u305e\u308c\u306e\u5e74\u9f62\u5c64\u30b0\u30eb\u30fc\u30d7\u5185\u90e8\u306b\u304a\u3044\u3066\u3001\u3057\u3070\u3057\u3070\u6620\u753b\u3092\u898b\u306b\u884c\u304f\u4eba\u306f\u3042\u307e\u308a\u884c\u304b\u306a\u3044\u4eba\u306b\u304f\u3089\u3079\u3066\u30ea\u30fc\u30c0\u30fc\u306b\u306a\u308a\u3084\u3059\u3044\u300d\uff08\u90a6\u8a33303\u30da\u30fc\u30b8\uff09\u3068\u3044\u3046\u6ce8\u76ee\u3059\u3079\u304d\u7d50\u679c\u3082\u5f97\u3089\u308c\u3066\u3044\u308b\u3002<\/p>\n<h3><span 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Katz\u306e\u53c2\u52a0\u306b\u3088\u3063\u3066\u3001\u3053\u306e\u4eee\u8aac\u306f\u3001\u5f71\u97ff\u306e\u6d41\u308c\u304c\u5fc5\u305a\u3057\u3082\u30de\u30b9\u30e1\u30c7\u30a3\u30a2\u304b\u3089\u30aa\u30d4\u30cb\u30aa\u30f3\u30fb\u30ea\u30fc\u30c0\u30fc\u3092\u4ecb\u3057\u3066\u500b\u4eba\u306b\u6d41\u308c\u308b\u3068\u3044\u3046\u5358\u7dda\u7684\u306a\u3082\u306e\u3067\u306f\u306a\u304f\u3001\u751f\u6d3b\u9818\u57df\u306b\u3088\u3063\u3066\u7570\u306a\u308b\u30aa\u30d4\u30cb\u30aa\u30f3\u30fb\u30ea\u30fc\u30c0\u30fc\u50cf\u3001\u610f\u601d\u6c7a\u5b9a\u6bb5\u968e\u306b\u304a\u3051\u308b\u30aa\u30d4\u30cb\u30aa\u30f3\u30fb\u30ea\u30fc\u30c0\u30fc\u306e\u53d7\u3051\u308b\u30d1\u30fc\u30bd\u30ca\u30eb\u30fb\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b9\u3068\u3044\u3063\u305f\u65b0\u3057\u3044\u767a\u898b\u3092\u5c0e\u304d\u51fa\u3057\u3001\u305d\u306e\u5f8c\u306e\u300c\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306e\u666e\u53ca\u7814\u7a76\u300d\u3084\u300c\u5229\u7528\u3068\u6e80\u8db3\u7814\u7a76\u300d\u306a\u3069\u306e\u4e0b\u5730\u3092\u3064\u304f\u3063\u305f\u3068\u3082\u3044\u3046\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<p>\u3000Lazarsfeld\u3089\u306e\u6295\u7968\u884c\u52d5\u8abf\u67fb\u304b\u3089\u59cb\u307e\u3063\u305f\u3001\u5b9f\u8a3c\u7684\u30de\u30b9\u30fb\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u7814\u7a76\u306f\u3001Katz\u3089\u306e\u300c\u30d1\u30fc\u30bd\u30ca\u30eb\u30fb\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b9\u300d\u3092\u7d4c\u3066\u3001\u3088\u308a\u793e\u4f1a\u5fc3\u7406\u7684\u306a\u5a92\u4ecb\u5909\u6570\u3092\u91cd\u8996\u3059\u308b\u3001\u305d\u306e\u5f8c\u306e\u65b0\u305f\u306a\u30de\u30b9\u30fb\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u52b9\u679c\u8ad6\u3078\u306e\u5927\u304d\u306a\u6a4b\u6e21\u3057\u5f79\u3092\u679c\u305f\u3057\u305f\u3068\u3044\u3048\u308b\u306e\u304b\u3082\u3057\u308c\u306a\u3044\u3002<\/p>\n<p><strong>\u53c2\u8003\u6587\u732e\uff1a<\/strong><br \/>\nElihu Katz and Paul Lazarsfeld, 1955, <em>Personal Influence<\/em>. \u7af9\u5185\u90c1\u90ce\u8a33\u300e\u30d1\u30fc\u30bd\u30ca\u30eb\u30fb\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b9\u300f\uff081965\uff09<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Visits:2033 | \u3000Lazarsfeld\u306f1930\u5e74\u4ee3\u672b\u304b\u308940\u5e74\u4ee3\u306b\u304b\u3051\u3066\u3082\u3063\u3068\u3082\u7cbe\u529b\u7684\u306b\u6d3b\u52d5\u3057\u305f\u30de\u30b9\u30fb\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u7814\u7a76\u306e\u30ea\u30fc\u30c0\u30fc\u3067\u3042\u3063\u305f\u3002\u305d\u308c\u306f\u3001\u3061\u3087\u3046\u3069\u30e9\u30b8\u30aa\u304c\u30cb\u30e5\u30fc\u30e1\u30c7\u30a3\u30a2\u306e\u8987 &#8230; 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